Case Studies | Your SocialChef
Case Studies 2020-05-19T11:15:10+00:00

How do you generate growth and stability to your
restaurant business using the BITE Framework?

The following case studies, testimonials and
direct campaigns links will reveal just that…

The Gradi Breakthrough Case Study

To reach larger audiences & boost sales during specific times, Your SocialChef helped Gradi Group launch Social Media Strategies and Campaigns that generated a $476,190 increase in sales across participating Gradi Group restaurants and caught the attention of local media.

Lankan Tucker 85% Business Growth Testimonial

“Your SocialChef were able to help build our business to at least 85% growth.” Nerissa and Hiran, Owners

Watch it here

Lawrence Restaurateur Testimonial

“Within three months, I noticed a dramatic increase in sales and bookings, including large exposure on all platforms.”
Lawrence Fu, Owner

Watch it here

Steve Patruno from Ten One Ate
96% Business Growth Testimonial

“I’ve seen my business increase in sales of 96%. The beauty of Your SocialChef takes care of all aspects of your restaurant marketing so that you can work on your business.” Steve Patruno, Owner

Watch it here

Khoa Nguyen Restaurateur Testimonial

“Your SocialChef has worked with us as our restaurant marketing department that we didn’t have. Working with Your SocialCheff was one of the best investments that we did for our business” Khoa Nguyen, Owner.

Watch it here

Screenshots and links of actual ad campaigns that worked

Unabara Bottomless Seafood High Tea Campaign

The BITE Objective: More income, brand growth

The BITE Strategy: Income generation, income exploration [New offer, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato, In-Store

Problem: Unabara wanted to attract a younger audience to create a fun vibe at the brand restaurants during the weekend before dinner service, as well as increase sales and put the brand out there.

Solution: The Bottomless brunch culture in Australia is hard to ignore. Adopting the bottomless brunch strategy to Unabara’s unique seafood tea set was a no brainer. Introducing the Bottomless Seafood tea set was a new way for existing and new customers to catch up with their friends at Unabara.

Check it out live here

Gaylord Grand Hotel Awareness Ad Campaign

The BITE Objective: Brand growth

The BITE Strategy: Brand goals, brand growth, brand image, brand trust

Audience: New customers

Platforms: Facebook, Instagram, Website, Google, Zomato, In-Store Influencers

Problem: Recently, the Gaylord Restaurant had new ownership and new management, and they wanted to let the people of Melbourne know the news.

Solution: A paid brand awareness advertising campaign was activated to generate maximum reach across social media platforms; hosted a major influencers dinner with over 50 food influencers attended the dinner night. Claimed and optimised Google My Business, Zomato, Tripadvisor, and consulted with the client about their website layout and in-store strategies.

Check it out live here

Ze Pickle Bottomless Brunch Campaign

Check it out live here

Ze Pickle V Day Campaign

The BITE Objective:More income, bigger transaction

The BITE Strategy: Income generation, income exploration [New product, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook

Problem: Valentines Day was close by, and Ze Pickle wanted to increase their Valentines bookings and to boost their transaction size on the night.

Solution: The BBC (big black cookie) campaign was activated with a Lychee Mojito cocktail as a Valentines Day specials for customers on the night.

Check it out live here

Peanut Butter Jelly Awareness Campaign

The BITE Objective:Brand growth

The BITE Strategy: Brand goals, brand growth, brand image, brand trust

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram

Problem: Peanut Butter Jelly had a fantastic start when they opened the doors and wanted to keep their glow shining and boost its brand growth.

Solution: The Discover the hidden gem in Manly campaign was born, the campaign showcased the brand vibe, look and feel in an interactive video form, where the copy used customers compliments sourced from the brand reviews on Google and other platforms.

Check it out live here

Peanut Butter Jelly Birthday Gift Campaign

Check it out live here

Peanut Butter Jelly
Burgers - Product Awareness Campaign

The BITE Objective: Brand growth, more income

The BITE Strategy: Income generation, income snowball [Existing product, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram

Problem: Peanut Butter Jelly wanted to boost its brand growth and generate more income around their burgers experiences

Solution: Get wild or go home campaign was activated. The copy was fun and exciting where the actual images were real photos of real next-level burgers you could get at PBJ. The sales response was more bums on the seats. And we educated customers about one of the PBJ signature offerings.

Check it out live here

Peanut Butter Jelly
Desserts - Product Awareness Campaign

The BITE Objective: Brand growth, more income, bigger transaction

The BITE Strategy: Income generation, transaction amplification [Existing product, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram

Problem: Peanut Butter Jelly wanted to boost its brand growth, generate more income and boost transaction size.

Solution: S’mores Brownie Bomb campaign was activated. We designed the copy to trigger customers appetite, where the dessert images used were drool-worthy. The sales response was more income, brand growth, bigger transaction size per cover.

Check it out live here

400 Gradi Pizza Masterclass Campaign

The BITE Objective: Brand growth, more income, bigger transaction

The BITE Strategy: Income generation, transaction amplification [Existing product, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram

Problem: Gradi Group wanted to boost its brand growth, generate more income and boost transaction size.

Solution: 400 Gradi Pizza Masterclass campaign was activated. We designed the copy for customers to book the pizza masterclasses online, where the images showed Johnny Di Francesco engaged with one of his epic Pizza Masterclasses, solid social proof. The sales response was more income, brand growth and bigger transaction size.

Check it out live here

400 Gradi Gold Pizza Campaign

The BITE Objective: Brand growth, more income, bigger transaction

The BITE Strategy: Income generation, income exploration, transaction amplification [New product, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato

Problem: National Pizza Day was approaching, and Gradi Group wanted to boost its brand growth, generate more income and boost transaction size on the day.

Solution: Golden Margherita Pizza campaign was activated. We designed the copy to let the customers know about the special golden pizza and when they can get it, where the images showed terrific shots of the golden Margherita. The sales response was more income, brand growth and bigger transaction size.

Check it out live here

400 Gradi 154 Cheese Pizza Campaign

The BITE Objective: Brand growth, more income

The BITE Strategy: IIncome generation, income snowball [New product, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato

Problem: Gradi Group wanted to boost its brand growth and generate more income.

Solution: 154 Cheese Pizza campaign brought back to life. We designed the copy to let the customers know about the 154 Cheese Pizza is back and when they can get it, where the image showed a mouthwatering shot of the 154 cheese pizza. The sales response was more income and brand growth.

Check it out live here

Lankan Tucker Awareness Campaign

The BITE Objective: Brand growth, more income

The BITE Strategy: Income generation, income snowball [New product, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato

Problem: Gradi Group wanted to boost its brand growth and generate more income.

Solution: 154 Cheese Pizza campaign brought back to life. We designed the copy to let the customers know about the 154 Cheese Pizza is back and when they can get it, where the image showed a mouthwatering shot of the 154 cheese pizza. The sales response was more income and brand growth.

Check it out live here

Lankan Tucker
Buriyani Baos - Special Product Campaign

Check it out live here

Lankan Tucker V Day Campaign

The BITE Objective: Brand growth, more income

The BITE Strategy: Income generation, income exploration [New offer, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato

Problem: Valentine’s Day was approaching, Lankan Tucker wanted to boost its brand growth and generate more income.

Solution: Love at Lankan campaign was activated. Lankan Tucker is usually open during the day only; together we decided to open up for a special night for Valentines, We designed the copy to let the customers know about the V Day Event, where the images showcased Love at Lankan experience. The sales response was more income and brand growth.

Check it out live here

District North
The Nonna Take Over Awareness Campaign

The BITE Objective: More income

The BITE Strategy: Income generation, income exploration [New product, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato

Problem: District North wanted to generate more income and offer a new experience to its customers.

Solution: The Nonna Take Over pop up was born. Where customers get to enjoy some Italian favourites, We designed the copy to let the customers know about the pop-up, where the images showcased The Nonna Take Over experience. The sales response was more income.

District North Bottomless Pasta Campaign 1

The BITE Objective: More income

The BITE Strategy: Income generation, income exploration [New offer, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato

Problem: District North wanted to generate more income and offer a new experience to its customers.

Solution: Bottomless Spaghetti campaign was born. Where customers get to enjoy bottomless spaghetti, We designed the copy to let the customers know about the offer, where the images showcased the experience. The sales response was more income.

District North Bottomless Pasta Campaign 2

Check it out live here

District North Functions Ad Campaign

Check it out live here

Pizza Forno Arnold Sports Festival Competition

Pizza n Parma Epping - Ghost Kitchen
25% OFF Introductory Offer Campaign

Check it out live here

The BITE Objective: More income

The BITE Strategy: Income exploration [New product, new market]

Audience: New customers

Platforms: Facebook, Instagram

Problem: Pasta n Parma Epping is a ghost kitchen with delivery only service and wanted to generate more income.

Solution: The 25% OFF introductory offer was born. Where customers get to try Pasta n Parma Epping offering at a great value, we designed the copy to let the customers know about the special offer, where the images showcased some of the variety of the products. The response was more income.

Wok Shop Chinese Cuisine
Bottomless Dumplings Campaign

Pizza Forno $12 Parma Monday's

The BITE Objective: More income

The BITE Strategy: Income generation, income exploration [New offer, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato

Problem: Pizza Forno Donvale wanted to generate more income on Monday’s.

Solution: The $12 Parma Monday’s offer was born. Where customers get to enjoy Pizza Forno Parma’s at a great value, we designed the copy to get the customers to order the offer online, where the artwork showcased the parma with chips and the offer details. The response was more income.

Check it out live here

LUX Afghan KEBAB Werribee
Ramadan Iftar Packs

The BITE Objective: More income

The BITE Strategy: Income generation, income exploration [New offer, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato

Problem: Lux Afghan Kebab wanted to generate more income during the month of Ramadan as well as offering a new experience to its customers.

Solution: The Ramadan Iftar offer was born. Where customers get to enjoy Lux Afghan Kebab at a great value, we designed the copy to get the customers to order the offer online, where the artwork showcased the Iftar offering and the offer details. The response was more income.

Yassas - The Greek Way
Meat Platter For 2 Takeaway Campaign

The BITE Objective: More income

The BITE Strategy: Income generation, income exploration [New offer, existing market, new market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato

Problem: Yassas wanted to generate more income during the Pandemic.

Solution: The Meat Platter For 2 offer was born. Where customers get to enjoy Yassas awesomeness at a great value, we designed the copy to get the customers to order the offer online, where the artwork showcased the meat platter experience. The response was more income.

Check it out live here

This is what we do using the power of social media in a proven,
tested and effective way, every campaign was thought through
all the way to execution.

I hope you found this insight useful because there’s more coming your way tomorrow…

Talk soon,

Mark Khoder

P.S. Whenever you’re ready, here are 3 ways we can help you get more customers in the new economy:

1- If you are seriously interested in growing your restaurant then you should join our Restaurant Marketing Secrets Facebook Group

2- If you have any questions you can
email me back I will try my best to get back to you as soon as possible.

3- Need help with marketing and growing your restaurant business?
Book a complimentary 30-minute discovery call with a Your SocialChef strategist now