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Case Study demo 2020-11-23T06:57:28+00:00

How to generate growth and stability to your
restaurant business using the BITE Framework?

A quick overview of our BITE frameword

Brand   Income   Transaction   Equity  

BOOST YOUR BRAND GROWTH WITH
A HOLISTIC APPROACH

Penetrate the market, build your brand status, strengthen your brand
image and invest in your brand real estate in the public minds.

 

Penetrate the market, build your brand status,
strengthen your brand image and invest in your brand real estate in the public minds.

STEP 1: BRAND GOALS

Schedule your discovery session with a Your
SocialChef strategist, tell us your brand story
and what it is all about, current challenges
and your desired goals.

STEP 2: BRAND GROWTH

Together as a team, we will put social
media content, and advertising strategy in place. Your brand will get exposed to a broader audience, get more customers, and increase market share.

STEP 3: BRAND IMAGE

Build a better branding image with on-brand
content and engaging ads, with your branding
guide, branding assets, YSC professional
photography, videography and high-quality
graphics.

STEP 4: BRAND TRUST

Increase people trust with an on-brand
theme and a unified message across
platforms. Get access to distribution
channels, content calendar, ads and ads
reports, unified inbox, YSC team and more.

For a birdseye view of our BITE framework click here

The following case studies, testimonials and
Ad campaigns will reveal the BITE framework results…

The Gradi Breakthrough
Case Study

To reach larger audiences & boost sales during specific times, Your SocialChef helped Gradi Group launch Social Media Strategies and Campaigns that generated a $476,190 increase in sales across participating Gradi Group restaurants and caught the attention of local media.

Lankan Tucker 85% Business Growth Testimonial

“Your SocialChef were able to help build our business to at least 85% growth.”
Nerissa and Hiran, Owners

Lawrence Restaurateur Testimonial

“Within three months, I noticed a dramatic increase in sales and bookings,
including large exposure on all platforms.”
Lawrence Fu, Owner

Steve Patruno from Ten One Ate
96% Business Growth Testimonial

“I’ve seen my business increase in sales of 96%. The beauty of Your SocialChef takes care
of all aspects of your restaurant marketing so that you can work on your business.”
Steve Patruno, Owner

Khoa Nguyen Restaurateur Testimonial

“Your SocialChef has worked with us as our restaurant marketing department
that we didn’t have. Working with Your SocialCheff was one of the best
investments that we did for our business”
Khoa Nguyen, Owner.

Screenshots and links of actual
ad campaigns that worked

Unabara Bottomless Seafood High Tea Campaign

The BITE Objective: Income snowball, Brand growth

The BITE Strategy: Brand growth, Income generation, Income exploration [New offer, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato, In-Store

Problem: Unabara wanted to attract a younger audience to create a fun vibe at the brand restaurants during the weekend before dinner service, as well as increase sales and put the brand out there.

Solution: The Bottomless brunch culture in Australia is hard to ignore. Adopting the bottomless brunch strategy to Unabara’s unique seafood tea set was a no brainer. Introducing the Bottomless Seafood tea set was a new way for existing and new customers to catch up with their friends at Unabara.

Gaylord Grand Hotel Awareness Ad Campaign

The BITE Objective: Brand growth

The BITE Strategy: Brand goals, Brand growth, Brand image, Brand trust

Audience: New customers

Platforms: Facebook, Instagram, Website, Google, Zomato, In-Store Influencers

Problem: Recently, the Gaylord Restaurant had new ownership and new management, and they wanted to let the people of Melbourne know the news.

Solution: A paid brand awareness advertising campaign was activated to generate maximum reach across social media platforms; hosted a major influencers dinner with over 50 food influencers attended the dinner night. Claimed and optimised Google My Business, Zomato, Tripadvisor, and consulted with the client about their website layout and in-store strategies.

The BITE Objective: Brand growth

The BITE Strategy: Brand goals, Brand growth, Brand image, Brand trust

Audience: New customers

Platforms: Facebook, Instagram, Website, Google, Zomato, In-Store Influencers

Problem: Recently, the Gaylord Restaurant had new ownership and new management, and they wanted to let the people of Melbourne know the news.

Solution: A paid brand awareness advertising campaign was activated to generate maximum reach across social media platforms; hosted a major influencers dinner with over 50 food influencers attended the dinner night. Claimed and optimised Google My Business, Zomato, Tripadvisor, and consulted with the client about their website layout and in-store strategies.

Ze Pickle V Day Campaign

The BITE Objective: Income snowball, bigger Transaction

The BITE Strategy: Income generation, Income exploration [New product, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook

Problem: Valentines Day was close by, and Ze Pickle wanted to increase their Valentines bookings and to boost their transaction size on the night.

Solution: The BBC (big black cookie) campaign was activated with a Lychee Mojito cocktail as a Valentines Day specials for customers on the night.

Peanut Butter Jelly Awareness Campaign

The BITE Objective: Brand growth

The BITE Strategy: Brand goals, Brand growth, Brand image, Brand trust

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram

Problem: Peanut Butter Jelly had a fantastic start when they opened the doors and wanted to keep their glow shining and boost its brand growth.

Solution: The Discover the hidden gem in Manly campaign was born, the campaign showcased the brand vibe, look and feel in an interactive video form, where the copy used customers compliments sourced from the brand reviews on Google and other platforms.

The BITE Objective: Brand growth

The BITE Strategy: Brand goals, Brand growth, Brand image, Brand trust

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram

Problem: Peanut Butter Jelly had a fantastic start when they opened the doors and wanted to keep their glow shining and boost its brand growth.

Solution: The Discover the hidden gem in Manly campaign was born, the campaign showcased the brand vibe, look and feel in an interactive video form, where the copy used customers compliments sourced from the brand reviews on Google and other platforms.

Peanut Butter Jelly
Burgers - Product Awareness Campaign

The BITE Objective: Brand growth, Income snowball

The BITE Strategy: Income generation, Income snowball [Existing product, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram

Problem: Peanut Butter Jelly wanted to boost its brand growth and generate more income around their burgers experiences.

Solution: Get wild or go home campaign was activated. The copy was fun and exciting where the actual images were real photos of real next-level burgers you could get at PBJ. The sales response was more bums on the seats. And we educated customers about one of the PBJ signature offerings.

The BITE Objective: Brand growth, Income snowball

The BITE Strategy: Income generation, Income snowball [Existing product, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram

Problem: Peanut Butter Jelly wanted to boost its brand growth and generate more income around their burgers experiences.

Solution: Get wild or go home campaign was activated. The copy was fun and exciting where the actual images were real photos of real next-level burgers you could get at PBJ. The sales response was more bums on the seats. And we educated customers about one of the PBJ signature offerings.

Peanut Butter Jelly
Desserts - Product Awareness Campaign

The BITE Objective: Brand growth, Income snowball, bigger Transaction

The BITE Strategy: Income generation, Transaction amplification [Existing product, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook

Problem: Peanut Butter Jelly wanted to boost its brand growth, generate more income and boost transaction size.

Solution: S’mores Brownie Bomb campaign was activated. We designed the copy to trigger customers appetite, where the dessert images used were drool-worthy. The sales response was more income, brand growth, bigger transaction size per cover.

400 Gradi Pizza Masterclass Campaign

The BITE Objective: Brand growth, Income snowball, bigger Transaction

The BITE Strategy: Income generation, Transaction amplification [Existing product, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website

Problem: Gradi Group wanted to boost its brand growth, generate more income and boost transaction size.

Solution: 400 Gradi Pizza Masterclass campaign was activated. We designed the copy for customers to book the pizza masterclasses online, where the images showed Johnny Di Francesco engaged with one of his epic Pizza Masterclasses, solid social proof. The sales response was more income, brand growth and bigger transaction size.

The BITE Objective: Brand growth, Income snowball, bigger Transaction

The BITE Strategy: Income generation, Transaction amplification [Existing product, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website

Problem: Gradi Group wanted to boost its brand growth, generate more income and boost transaction size.

Solution: 400 Gradi Pizza Masterclass campaign was activated. We designed the copy for customers to book the pizza masterclasses online, where the images showed Johnny Di Francesco engaged with one of his epic Pizza Masterclasses, solid social proof. The sales response was more income, brand growth and bigger transaction size.

400 Gradi Gold Pizza Campaign

The BITE Objective: Brand growth, Income snowball, bigger Transaction

The BITE Strategy: Income generation, Income exploration, Transaction amplification [New product, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato

Problem: National Pizza Day was approaching, and Gradi Group wanted to boost its brand growth, generate more income and boost transaction size on the day.

Solution: Golden Margherita Pizza campaign was activated. We designed the copy to let the customers know about the special golden pizza and when they can get it, where the images showed terrific shots of the golden Margherita. The sales response was more income, brand growth and bigger transaction size.

400 Gradi 154 Cheese Pizza Campaign

The BITE Objective: Brand growth, Income snowball

The BITE Strategy: Income generation, Income snowball [New product, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato

Problem: Gradi Group wanted to boost its brand growth and generate more income.

Solution: 154 Cheese Pizza campaign brought back to life. We designed the copy to let the customers know about the 154 Cheese Pizza is back and when they can get it, where the image showed a mouthwatering shot of the 154 cheese pizza. The sales response was more income and brand growth.

The BITE Objective: Brand growth, Income snowball

The BITE Strategy: Income generation, Income snowball [New product, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato

Problem: Gradi Group wanted to boost its brand growth and generate more income.

Solution: 154 Cheese Pizza campaign brought back to life. We designed the copy to let the customers know about the 154 Cheese Pizza is back and when they can get it, where the image showed a mouthwatering shot of the 154 cheese pizza. The sales response was more income and brand growth.

Lankan Tucker Awareness Campaign

The BITE Objective: Brand growth, Income snowball

The BITE Strategy: Income generation, Income snowball [Existing product, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram

Problem: Lankan Tucker wanted to boost its brand growth and generate more income.

Solution: There weren’t any Sri Lankan Brunch Cafes around. Innovating Sri Lankan Food in Brunswick West campaign was born. We designed the copy to let the customers know about Lankan Tucker unique offering, where the video showcased Lankan Tucker in action and communicated with customers the look and feel of the brand. The sales response was more income and brand growth.

Lankan Tucker V Day Campaign

The BITE Objective: Brand growth, Income snowball

The BITE Strategy: Income generation, Income exploration [New offer, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato

Problem: Valentine’s Day was approaching, Lankan Tucker wanted to boost its brand growth and generate more income.

Solution: Love at Lankan campaign was activated. Lankan Tucker is usually open during the day only; together we decided to open up for a special night for Valentines, We designed the copy to let the customers know about the V Day Event, where the images showcased Love at Lankan experience. The sales response was more income and brand growth.

The BITE Objective: Brand growth, Income snowball

The BITE Strategy: Income generation, Income exploration [New offer, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato

Problem: Valentine’s Day was approaching, Lankan Tucker wanted to boost its brand growth and generate more income.

Solution: Love at Lankan campaign was activated. Lankan Tucker is usually open during the day only; together we decided to open up for a special night for Valentines, We designed the copy to let the customers know about the V Day Event, where the images showcased Love at Lankan experience. The sales response was more income and brand growth.

District North
The Nonna Take Over Awareness Campaign

The BITE Objective: Income snowball

The BITE Strategy: Income generation, Income exploration [New offer, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato

Problem: District North wanted to generate more income and offer a new experience to its customers.

Solution: The Nonna Take Over pop up was born. Where customers get to enjoy some Italian favourites, We designed the copy to let the customers know about the pop-up, where the images showcased The Nonna Take Over experience. The sales response was more income.

Pizza Forno $12 Parma Monday's

The BITE Objective: Income snowball

The BITE Strategy: Income generation, Income exploration [New offer, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato

Problem: Pizza Forno Donvale wanted to generate more income on Monday’s.

Solution: The $12 Parma Monday’s offer was born. Where customers get to enjoy Pizza Forno Parma’s at a great value, we designed the copy to get the customers to order the offer online, where the artwork showcased the parma with chips and the offer details. The response was more income.

The BITE Objective: Income snowball

The BITE Strategy: Income generation, Income exploration [New offer, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato

Problem: Pizza Forno Donvale wanted to generate more income on Monday’s.

Solution: The $12 Parma Monday’s offer was born. Where customers get to enjoy Pizza Forno Parma’s at a great value, we designed the copy to get the customers to order the offer online, where the artwork showcased the parma with chips and the offer details. The response was more income.

LUX Afghan KEBAB Werribee
The Nonna Take Over Awareness Campaign

The BITE Objective: Income snowball

The BITE Strategy: Income generation, Income exploration [New offer, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato

Problem: Lux Afghan Kebab wanted to generate more income during the month of Ramadan as well as offering a new experience to its customers.

Solution: The Ramadan Iftar offer was born. Where customers get to enjoy Lux Afghan Kebab at a great value, we designed the copy to get the customers to order the offer online, where the artwork showcased the Iftar offering and the offer details. The response was more income.

Yassas - The Greek Way
Meat Platter For 2 Takeaway Campaign

The BITE Objective: Income snowball

The BITE Strategy: Income generation, Income exploration [New offer, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato

Problem: Yassas wanted to generate more income during the Pandemic.

Solution: The Meat Platter For 2 offer was born. Where customers get to enjoy Yassas awesomeness at a great value, we designed the copy to get the customers to order the offer online, where the artwork showcased the meat platter experience. The response was more income.

The BITE Objective: Income snowball

The BITE Strategy: Income generation, Income exploration [New offer, existing market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato

Problem: Yassas wanted to generate more income during the Pandemic.

Solution: The Meat Platter For 2 offer was born. Where customers get to enjoy Yassas awesomeness at a great value, we designed the copy to get the customers to order the offer online, where the artwork showcased the meat platter experience. The response was more income.

Birds Nest Restaurant
Pandemic Campaign

The BITE Objective: Income snowball

The BITE Strategy: Income generation, Income exploration [existing products, new products, existing market, new market]

Audience: Existing customers, lost customers, new customers

Platforms: Facebook, Instagram, Website, Google, Zomato

Problem: Birds Nest wanted to generate more income during the Pandemic.

Solution: Delivery around Brisbane with online ordering was born. Where customers get to enjoy Birds Nest goodness at a great value, we designed the copy to get the customers to order online, where the artwork showcased Birds Nest food offering. The response was more income.

The Grand Receptions
Mother's Day During Pandemic Campaign

The BITE Objective: Income snowball

The BITE Strategy: Income generation, Income exploration [New products, New market]

Audience: New customers

Platforms: Facebook, Instagram, Website

Problem: The Grand Receptions wanted to generate more income during the Pandemic.

Solution: Mothers Day Specials campaign was born. Where customers get to enjoy The Grand chefs specials, we designed the copy to get the customers to order online, where the artwork showcased the Mother’s Day specials. The response was more income.

The BITE Objective: Income snowball

The BITE Strategy: Income generation, Income exploration [New products, New market]

Audience: New customers

Platforms: Facebook, Instagram, Website

Problem: The Grand Receptions wanted to generate more income during the Pandemic.

Solution: Mothers Day Specials campaign was born. Where customers get to enjoy The Grand chefs specials, we designed the copy to get the customers to order online, where the artwork showcased the Mother’s Day specials. The response was more income.

This is what we do using the power of the BITE Framework,
tested and proven strategies. Every campaign was thought
through all the way to execution.

QUESTIONS? WE’LL PUT YOU

ON THE RIGHT PATH

Ask about Your SocialChef services, pricing, return on investment,
or anything else. Our highly trained strategists are standing by,
ready to help.