Australia's Leading Restaurant Marketing Agency | Your SocialChef

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WE’RE THE MARKETING AGENCY FOR MULTI-SITE RESTAURANTS THAT WANT TO BLOOM SOME MORE.

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OUR BELIEFS

To be revered as the backbone for effective strategies that create sustainable growth for restaurateurs. This is the core belief of what we call the BITE Framework. It’s not about “sell, sell, sell”. It’s about:

Brand growth

Income snowball

Transaction amplification

Equity maximiser

It’s an approach to restaurant growth that serves true clients needs, not the other way around. That’s why everything we do for brands is designed with the BITE Framework in mind.

A brand without a framework is one that will never be processed by people. A brand with a framework that tells a brand’s story across all channels and mediums. We help our clients ‘grow’ through The BITE Framework in a sustainable, and effective way.

Our Offering

HIRE US TO DO IT FOR YOU

AGENCY

We’re the marketing agency for multi-site restaurants that want to bloom some more.

LEARN HOW TO DO IT YOURSELF

COURSES

The BITE framework academy training programs for restaurateurs and marketers looking to activate their own restaurant marketing growth machine in house.

Introducing the “Your SocialChef” agency

All business is now multi channel, and Your SocialChef is structured accordingly. Your SocialChef specialises in Restaurant Marketing, Advertising, Digital, Social Media, Content and Innovation, Sales Promotion, and Direct Marketing.

We have one planning department across all these disciplines; one creative department creating ideas that work across all relevant media; one account management team and one production department.

We believe, quite simply, that in the absence of deep work, nothing else matters.

CHECK OUT THESE RESULTS FROM OTHER CLIENTS WHO HAVE ALREADY TAKEN THE ‘LEAP OF FAITH’ AND PARTNERED WITH US…

Lankan Tucker 85% Business Growth Testimonial

“Your SocialChef were able to help build our business to at least 85% growth.”
Nerissa and Hiran, Owners

Lawrence Restaurateur Testimonial

“Within three months, I noticed a dramatic increase in sales and bookings, including large exposure on all platforms.”
Lawrence Fu, Owner

Steve Patruno from Ten One Ate 96% Business Growth Testimonial

“I’ve seen my business increase in sales of 96%. The beauty of Your SocialChef takes care of all aspects of your restaurant marketing so that you can work on your business.”
Steve Patruno, Owner

Khoa Nguyen Restaurateur Testimonial

“Your SocialChef has worked with us as our restaurant marketing department that we didn’t have. Working with Your SocialCheff was one of the best investments that we did for our business.”
Khoa Nguyen, Owner

YES! I WANT TO KNOW HOW THE BITE FRAMEWORK CAN DRAMATICALLY INCREASE MY SALES

Here’s how It works. After booking a strategy call with us, we’ll ask some questions about your business, check on your competitors, discover the behaviours of your target market, your systems and your goals with you. Then, based on our strategy call, we’ll craft a custom digital marketing strategy specifically made to solve your problems for…free.

By the way, this is FREE,
and there are no strings attached.

Many of those restaurant owners that book a call with us immediately realise the growth potential with this strategy session and they are ready to give it their best shot, so they ask to become a client. A word of warning though.

We usually charge $1,000 for this kind of comprehensive business analysis and planning. You’ll be speaking with one of our highly trained marketing strategists who will come up with a customized plan for your restaurant business to skyrocket your bookings and sales. There’s no obligation for you to take up any of our services. So if you’re not serious with your business and you’re not even willing to take up the work, this is definitely not for you.

TIME TESTED STRATEGIES
REVEALS HOW TO INCREASE
YOUR RESTAURANT GROWTH

Discover 6 ways you can start using to
grow your restaurant business.

Why Choose Your SocialChef

Here at Your SocialChef, we specialise in working with multi-site food and drink brands, such as small multi-location restaurants, large national chains, hospitality groups, franchises, and partnerships, Some of them are new restaurant launches, and some are established restaurants that need professional multi-channel marketing strategies designed to increase their market share and profits. Unlike other agencies, we pride ourselves on the restaurant marketing systems that took us years to build and master, which we continue optimising, polishing and improving every single day.

Here at Your SocialChef we really want to dig deep into your brand and look at it from every angle, and discover where you’re losing a lot of money, what platforms are generating more sales for you, and where you’re leaving cash on the table. Then we work with you as partners on creating a foolproof, battle-tested marketing strategy customized specifically to solve your problems to give you your desired stability and consistent flow of growth.

Imagine what this could do for your brand and you. No more guessing and no more worrying about how to stay above the water. You’ll have more time to enjoy doing what you love to enjoy spending with your loved ones.

CLAIM YOUR FREE 30-MINUTE STRATEGY CALL NOW AND GROW YOUR BUSINESS USING OUR CUSTOM MARKETING STRATEGY FOR FREE

Our Marketing Strategists have only a limited number of slots available for free strategy calls each month. Needless to say, they’re filling up really fast.

Other clients are calling us crazy for giving away these strategy sessions for FREE when we usually charge $1000 for it. That’s because we believe in the culture of giving.

So sign up now for your strategy session before we have to start charging again especially when we activate our waiting list again.

FREQUENTLY ASKED QUESTIONS

What Does a Restaurant Marketing Agency Actually Do?

A good restaurant marketing agency will understand your restaurant brand inside out; They will assess your current brand marketing situation and establish the best objectives to meet your desired goals.

What Is the Benefit of Working with Your Socialchef?

The benefit of working with Your SocialChef is that your brand will tap into a specialist experience in the restaurant marketing world. We work and have worked with a wide variety of food and drink categories.

We understand the restaurant industry, and we know how to establish a marketing system that moves the needle for your brand.

What Makes You Better than Other Agencies?

Though that’s a very fair question, we don’t concern ourselves with how we’re better than other agencies. We’re totally focused on the food and drink category and how to achieve our client’s marketing objectives; it is not that we are better than other agencies; we are saying that we are solely focused on getting results for your restaurant brand, and for that reason, YES WE ARE BETTER THAN MOST AGENCIES AS IT PERTAINS TO YOUR BRAND.

Here’s the crazy part… I don’t know for sure yet that we are the best agency for you. The more we learn about your brand challenges and your situation, the more likely we will be able to solve your challenge and address your concerns.

Can We Do Any of This Ourselves?

Of course, you can, but in our experience, that has a tendency to slow things down and increase the budget. We have developed a streamlined process that keeps things moving. Our strategists work closely with our accounts managers to ensure everything fits well.

When someone with no experience creates a marketing strategy, it normally slows down the entire process, most of the time it’s wrong, it doesn’t work and in some cases it is detrimental to the business, therefore slowing down our ability to produce growth for your organisation.

How Long before We See More Customers?

If your Brand’s objectives were related to growth, then on average, it takes up to 90 days to build up momentum.

What's Involved with Growing a Restaurant Brand?

To set the foundation to grow a restaurant brand, we need to focus on what is within our control circle and then invest our assets and resources towards building physical availability and mental availability.

The main marketing challenge is always to make a brand easy to buy for every customer. This requires building and maintaining mental and physical availability. Everything else is secondary.

In terms of physical and (brand salience) mental availability, brands mainly compete and innovate with product development when it works, primarily by improving mental availability and achieving more distribution.

It needs reach, distinctiveness (clear branding) and consistency to build mental availability. The brand is most frequently seen/noticed, remembered and recalled in different situations. Building physical availability in space and time requires scope and depth of distribution.

Mental and physical availability together make it easier for more people, in more situations, to book at a restaurant, place an order and simply to purchase a brand.

ARE YOU SERIOUS ABOUT GROWING YOUR RESTAURANT BRAND? WE CAN WORK WITH YOU.