YOUR RESTAURANT MARKETING
Department by Your SocialChef
Introducing The BITE Framework. Brand, Income, Transaction, Equity
BOOST YOUR BRAND GROWTH WITH
A HOLISTIC APPROACH
Penetrate the market, build your brand status, strengthen your brand
image and invest in your brand real estate in the public minds.
Penetrate the market, build your brand status,
strengthen your brand image and invest in your brand real estate in the public minds.
STEP 1: BRAND GOALS
Schedule your discovery session with a Your
SocialChef strategist, tell us your brand story
and what it is all about, current challenges
and your desired goals.
STEP 2: BRAND GROWTH
Together as a team, we will put social
media content, and advertising strategy in place. Your brand will get exposed to a broader audience, get more customers, and increase market share.
STEP 3: BRAND IMAGE
Build a better branding image with on-brand
content and engaging ads, with your branding
guide, branding assets, YSC professional
photography, videography and high-quality
graphics.
STEP 4: BRAND TRUST
Increase people trust with an on-brand
theme and a unified message across
platforms. Get access to distribution
channels, content calendar, ads and ads
reports, unified inbox, YSC team and more.
MORE INCOME PER CUSTOMER
(annual customer value and lifetime customer value)
Boost your income with on-demand growth strategies, targeting existing markets, new markets with existing products and new products.
Boost your income with on-demand growth strategies, targeting existing markets, new markets with existing products and new products.
STEP 5: INCOME GENERATION
We will activate your content distribution
plan and advertising campaigns, it’s
designed to bring back existing customers
more often, reactivate lost customers and
attract new customers on-demand.
STEP 6: INCOME MANAGEMENT
Your sales numbers are our ultimate KPI’s,
followed with reach, engagement, clicks,
and likes reports, you have full control to
switch off your ads, scale up and down
at any time.
STEP 7: INCOME SNOWBALL
We stick to the plan until we know what’s
working, which means if we know certain
campaigns are working well, we scale them
up until they stop delivering results, then we
rinse and repeat.
STEP 8: INCOME EXPLORATION
We will test new ideas, new strategies, new
campaigns, new products, new services,
new promotions, new specials, new
markets, we test, learn, adapt.
BIGGER TRANSACTION SIZE, PER CUSTOMER, PRODUCT OR SERVICE
Make more money and boost your cash flow. With up-selling and
cross-selling messages prime your customers to buy big and to buy more.
Make more money and boost your cash flow. With up-selling and
cross-selling messages prime your customers to buy big and to buy more.
Step 9: transaction amplification
Increase transaction size per customer or
product or service, retarget your customers
and new customers with high ticket
offering such as birthday events, functions,
and catering.
Step 10: TRANSACTION VARIETY
We will educate your customers about your
lower tickets offering like your sides,
entrees, desserts, signature cocktails,
banquets, takeaway options, take-home
meals, special offers, and chef specials.
Step 11: transaction system
Create a bigger transaction system think
birthday clubs, VIP club, function booking
and management system, gift cards,
experiences, online booking, online ordering
and contactless dining on autopilot.
Step 12: transaction breakthrough
Once we implement step 9, 10, 11, you will
enjoy a bigger transaction breakthrough in
your business which will lead to a healthy
and systemised stream of cashflow.
INCREASE EQUITY IN YOUR BUSINESS
Implementing the BITE framework will help you protect and increase the
market value of your business. Ideal for a short term exit strategy and long term business growth.
Implementing the BITE framework will help you protect and increase the
market value of your business. Ideal for a short term exit strategy and long term business growth.
Step 13: Equity Booster
Boost the equity size in your business
with the BITE framework branding and
advertising strategies. Attract MORE
customers to learn more about your
business, consistently and effectively.
Step 14: equity protection
Protect your equity from the risk of loss,
through telling the right stories, without
compromising or cheapening your brand
perception. Sharpen your business market
value and make it stronger.
Step 15: Equity Maximiser
Explore new products, new services, new
markets, new high ticket options, new
technology, new platforms, new budgets,
new ways for people to do business with
you and buy from you.
Step 16: equity and profit
Calculating return on investment and
making sure we are increasing equity size
at a profit. Ideal to help you get ready for
your exist strategy or simply grow your
brand to new levels.
