Now that Mother’s day around the corner, you should start preparing your restaurant marketing efforts to get ready for this wonderful event.
[Plan it in March, Run it in April for Mother’s Day in May.]
1- Offer a meal on the house for the mum, there must be 4 people dining in on the table.
check out seasons Chinese restaurant 2015 Mother’s Day promo.
Mother’s Day 2015 *Brunch & Lunch* Special Banquet
MOM eats FREE for Mother’s day special banquet costs $35 per person. Booking is required. Call now 9702 2811. Limited Seatings.
Mother’s day Banquet ~ $35 per person
~ a glass of complimentary house wine or soft drink
~ sesame prawn toast + veg sp roll + fried wontons ~
~ 5-mains ~ chicken curry ayam + coconut butter king prawn (our signature dish) + salt & pepper fried squids + Mongolian beef veg + special fried rice
~ ice cream sundae
*Term and condition* minimum of 4 people ordering the Mother’s day banquet ($35 per person) and then MOM eats FREE. Proof of maternal relation required. Whole table must order the same banquet to receive this promotion. Cannot be used with other promotions. Booking is essential. Brunch/Lunch EAT-IN ONLY.
2- Sell the experience, if your restaurant has a special view then make sure to emphasise more about the experience.
Manly Restaurant Mother’s Day Example:
Mother’s Day by the harbour at Manly
Garfish Manly View Treat mum to a day out in Manly. Only moments from the ferry, your mum can take in the beautiful views of the harbour while we spoil her with a delicious seafood meal.
Manly is taking lunch reservations from 12pm and offering a 3 course special Mother’s Day menu for $75 per person. And if you’d like to bring the kids, they can enjoy a set menu including a main and dessert for $35 per child.
3- Give away gifts and prizes on Mother’s Day.
Jetty’s Restaurant Mother’s Day Example:
Treat your Mum to a sensational meal here at Jetty’s Restaurant on Mother’s Day.
During breakfast, all mums will receive a glass of sparkling on arrival and a handmade soy candle, plus they will have the chance to win one of our many give-aways throughout the morning.
At lunchtime be entertained by the incredible Gary Anderson as Elvis! Gary wowed last year’s Mother’s Day guests and is back this year to do more of the same.
Lunch and dinner will feature our sensational “Seafood Extravaganza” smorgasbords, brimming with the finest, freshest produce available.
We are always fully booked on Mother’s Day, so reserve your table today to avoid disappointment.
4- Offer a Mother’s Day High Tea Experience.
Woodman Estate Hotel Mother’s Day High Tea Experience Example:
Mother’s Day High Tea
Seatings at 1pm and 4pm
Served to your table on a three tiered stand, savour the selection of finger sandwiches, fresh hot scones, Estate made jam and cream plus sweet pastries, delicate cakes and luscious slices, complete with espresso coffee, T2 teas and decadent chocolate beverages.
All dietary requirements catered for with notice prior to the day.
5- Offer a Special Mother’s Day Dessert Degustation
What mother doesn’t love chocolate? Instead of buying your mum a block of chocolate like last year, why not bring her along to experience chocolate and dessert in an entirely new way?! Steven and Chantelle (head chocolatier and head pastry chef), will be creating a 3 metre long dessert table right in front of your eyes!
When: Mother’s day Sunday 11th of May- 7pm sharp!
Prices are $60pp which includes an accompanying beverage. Only 12 spots for this dessert table. Phone up to book now.
6- Offer 20% – 25% Discount for Women on Mother’s Day, the laziest option in my personal opinion and it works.
7- Host a wine and cheese tasting event, depends on your demographics, this is a sure way to please your customers it will put a positive mood and a joyful atmosphere on the day.
Extra Boost: Now that you figured out what you want to do on Mother’s Day, then you need to move to the next step what are you going to do to push your Mother’s Day event?
Email your customers about your Mother’s Day event, post the promo on your Facebook page, Instagram, Twitter, Website.
Advertise in the local paper, run online advertising on Facebook and Instagram, get food bloggers to promote the event on your behalf.
Mail your customers physical mail to their mailbox, SMS your customers about Mother’s Day. I would do all the above and more!
Your turn, what other ideas you have on your mind for Mother’s Day?