Here is an actionable list that will help you attract more diners to your restaurant from Facebook:
1- Open a Facebook Page for your restaurant
Once you create your Facebook Page for your restaurant, enter your opening closing hours in your about section, address, phone number, description and your website link.
Update your profile logo, and profile cover image.
2- Post amazing food images of your menu, yes you want to wow people. You want them to look at a dish then the image should trigger their cravings which in return they end up tagging their friends, liking, commenting, sharing your content. Then making a decision they will come in soon, all the way down to actually coming in and dining at your place.
3- Go to your Facebook ad manager, choose to create an ad, then click on create local awareness ads.
Upload an image of your best menu photos, write up an irresistible offer. Dine in tonight and get a refund on your parking ticket, or dine in tonight and get a $10 off your first visit, or dine in tonight and get in the draw to win a 2 HOYTS LUX cinema tickets for you and your lover.
4- Pick a call to action button, like Get Directions, Book Now, Call Now, Or Learn More.
5- Choose your local targeting maximum 10 miles’ radius around your restaurant, or otherwise choose the area where your target market located. Local awareness ads are designed to target local based on their GPS signal no more gambling your money on Facebook advertising.
6- Choose your local target market interests, age group, gender group.
7- Choose a budget and go live.
I can keep generating an unlimited stream of ideas on how to use Facebook for your restaurant, as I always say, my friend, the secret to success is the speed of implementation and getting started.
For now, get started with those strategies, then soon I will come up with more ideas on how to attract more diners to your restaurant from the Facebook platform.