Here is an actionable list that will help you attract more diners to your restaurant from Pinterest:
[Short and Simple]
1- Open a Pinterest account for your restaurant
Here is the link https://www.pinterest.com/
2- Create a board for each category on your menu, then create a board for your local city.
3- Each board can be a recipes board, for example your dessert items on the menu can go on a board called Desserts Recipes, then enter your desserts with your recipes, or if you prefer not to share your recipe for whatever reason then you could just share the ingredients.
4- Creating a board for your local city, like if your shop is located in Yarraville you could name your board Yarraville attractions, Yarraville scenery, or go broader like Melbourne attractions.
5- These 2 strategies are good to get you started, on Pinterest.
How do these strategies work? The first strategy where you post recipes of your menu items, people whoever looking for recipes ideas om Pinterest they land on your board, then they choose to repin, or consider visit your place the next time they are in your area.
The second strategy where you post attractions from your city, whoever looking to travel to Melbourne, and may be visiting Yarraville, they might be looking up Pinterest for attractions in your city on Pinterest then they end up on your board, they may consider saving it, repining, and considering visiting your place when they arrive.
6- Look up local accounts on Pinterest in your area and follow their followers. That way locals on Pinterest they get to be aware of your Pinterest account for your business, a great way to spread the word.
7- Every board you create, every action you do it should be part of a strategy that end up attracting more diners to your restaurant, café business.
I can keep generating an unlimited stream of ideas on how to use Pinterest for your restaurant, as I always say, my friend, the secret to success is the speed of implementation and getting started.
For now get started with those strategies, then soon I will come up with more ideas on how to attract more diners to your restaurant from the Pinterest platform.