Here is an actionable list that will help you attract more diners to your restaurant from your Snapchat:
1- Open a Snapchat account on a mobile phone reserved just for your restaurant
2- Promote your Snapchat account to your customers and fans on social media, your email list, your mobile list, your blog, your website, and in-store.
Based on https://www.snapchat.com/ads Snapchat is the best way to reach 13 to 34 year-olds
3- Create special promotions specifically designed for your Snapchat audience.
4- Promote your restaurant happy hour specials, and special events.
5- Introduce NEW dishes to your Snapchat audience.
6- Show behind the scenes stories
7- Become an entertainer, because nowadays and age, your restaurant is in the entertainment business.
Then watch your Snapchat audience growing, delivering more diners to your restaurant.
I can keep generating an unlimited stream of ideas on how to use Snapchat for your restaurant, as I always say, my friend, the secret to success is the speed of implementation and getting started.
For now, get started with those strategies, then soon I will come up with more ideas on how to attract more diners to your restaurant from the Snapchat platform.