Introducing Authentic
Gelato to Melbourne
with Zero Gradi
Zero Gradi had a clear vision: to serve authentic Naples and Sicilian gelato to the
people of Melbourne with a consistent, engaging brand presence that would drive foot
traffic and delight customers. Our strategy was to roll out a series of product-specific,
new product and season-specific campaigns aimed at boosting customer loyalty and
penetrating the market. Here’s a snapshot of our collaboration.
Introducing Authentic
Gelato to Melbourne
with Zero Gradi
Zero Gradi had a clear vision: to serve authentic Naples and Sicilian gelato to the
people of Melbourne with a consistent, engaging brand presence that would drive foot
traffic and delight customers. Our strategy was to roll out a series of product-specific,
new product and season-specific campaigns aimed at boosting customer loyalty and
penetrating the market. Here’s a snapshot of our collaboration.
Campaigns and Content
spotlighted individual menu items, raising awareness and
foot traffic. Our enticing descriptions turned a traditional
coffee into a ‘lickable’ delight, sparking curiosity and
driving customer interest.
MOKACCINO – Coffee, white chocolate,
creamy chocolate sauce and moka beans. It’s basically a
lickable coffee. Get in before it’s gone. #zerogradi
Vegan oreonilla: This product development campaign
aimed to attract new customers and retain existing ones,
highlighting a delectable dairy-free option that combines
vanilla and the universally loved Oreo.
Vegan oreonilla – Vegan vanilla, mashed with @oreo.
Completely dairy free. Now available as this month’s
vegan monthly special. #zerogradi
The sphere hot chocolate: Capitalising on
the winter season, this product campaign promoted a
heart-warming treat that offered more than just a hot
beverage; it was a comforting experience in a cup.
The sphere hot chocolate – Choc brownie, sheltered with
a chocolate sphere, finished with hot chocolate poured
over. Available from tomorrow. Winter, we’ve got you
sorted
@milklab almond milk & @bonsoy milk available.
Pana crumble hot chocolate: Continuing the winter
theme, this campaign showcased a warm, indulgent drink
that promised to delight customers throughout the season,
further driving foot traffic.
Pana crumble hot chocolate – Pana crumble, hot chocolate
pour over, topped with pana. Now Available, keeping your
insides warm, throughout winter. You’re welcome. #zerogradi
@milklabco almond milk & @originalbonsoy milk available.
Mokaccino: This product-specific response campaign spotlighted individual menu items, raising awareness and foot traffic. Our enticing descriptions turned a traditional coffee into a ‘lickable’ delight, sparking curiosity and driving customer interest.
MOKACCINO – Coffee, white chocolate, creamy chocolate sauce and moka beans. It’s basically a lickable coffee. Get in before it’s gone. #zerogradi
Vegan oreonilla: This product development campaign aimed to attract new customers and retain existing ones, highlighting a delectable dairy-free option that combines vanilla and the universally loved Oreo.
Vegan oreonilla – Vegan vanilla, mashed with @oreo. Completely dairy free. Now available as this month’s vegan monthly special. #zerogradi
The sphere hot chocolate – Choc brownie, sheltered with
a chocolate sphere, finished with hot chocolate poured
over. Available from tomorrow. Winter, we’ve got you
sorted
@milklab almond milk &
@bonsoy milk available.
Pana crumble hot chocolate: Continuing the winter theme, this campaign showcased a warm, indulgent drink that promised to delight customers throughout the season, further driving foot traffic.
Pana crumble hot chocolate – Pana crumble, hot chocolate pour over, topped with pana. Now Available, keeping your insides warm, throughout winter. You’re welcome. #zerogradi
@milklabco almond milk & @originalbonsoy milk available.
VIDEO CONTENT
From concept to creation, we developed an array of engaging video
content, adding a dynamic layer to Zero Gradi’s brand storytelling.
MOTION GRAPHICS
Our custom-designed motion graphics brought an exciting,
visual element to Zero Gradi’s brand communication.
PHOTO CONTENT
High-resolution, attractive photos played a significant role
in showcasing Zero Gradi’s diverse offerings.
PHOTO CONTENT
High-resolution, attractive photos played a significant role in showcasing Zero Gradi’s diverse offerings.
Our collaboration with Zero Gradi effectively brought a taste of Naples and Sicily to
Melbourne, driving foot traffic and bolstering customer loyalty through strategic
campaign deployment and captivating content creation.
capabilities are involved in
account are.
- Growth Strategies
- Marketing Planning
- Performance Marketing
- Video Marketing
- Social Marketing
- Advertising Management
- Content Production
- Photography
- Videography
- Website Management