Lankan Tucker
Spicing Up Melbourne’s
Brunch Scene with
Lankan Tucker.
Leveraging the growing interest in Sri Lankan food and street food culture among Australians, especially given that Sri Lanka was a top travel destination at that time, we positioned Lankan Tucker’s offerings as the perfect addition to the Melbourne brunch scene. The results were astounding, leading to an impressive 85% business growth.
Discover the best of Sri Lanka” and
“Innovating Sri Lankan Food:
These brand response campaigns successfully positioned Lankan Tucker in the Melbourne
brunch landscape and generated substantial brand awareness. The campaigns led to consistent
foot traffic and significant social media buzz around the brand.
Product Development Campaigns:
The Turmeric French toast special, Upside down pineapple special, and Milo waffles special were all
part of our strategic marketing initiatives, resonating with the tagline “Innovating Sri Lankan Food”.
Special Night Events
Events like the Sticky ribs and chicken wings night were
special treats for the customers, creating enjoyable
experiences around Lankan Tucker’s offerings.
Supersized Hopper Campaign
A genius idea to supersize a popular menu item, the
hopper, resulted in significant buzz and foot traffic
from all over the state.
Buriyani Burrito Special
The popularity of this special item generated an instant
fan community, ultimately leading to its addition as a
permanent menu item.
Apart from these campaigns, our team produced a range of video content, motion graphics,
and photographic content, all contributing to a robust and effective marketing strategy.
Video Content
Discover Lankan Tucker’s enchanting video content in our carefully curated gallery.
Motion graphics
Dive into their culinary world through these select motion graphics.
Food photography
We have captured the essence of Lankan Tucker’s exotic dishes through our lenses.
Through the seamless execution of our tailored strategies and innovative campaigns, we successfully met
Lankan Tucker’s objectives. Our efforts led to an astounding 85% business growth within 3-6 months, significantly
enhancing footfall and creating a buzz on social media. This digital visibility connected Lankan Tucker with new
audiences, underscoring its unique position in Melbourne’s brunch scene.
Growth and Strategic Marketing
Audience Expansion
162% 
Reach Expanded
Grew Lankan Tucker's followers and page likes by 161.9%, effectively broadening their digital footprint.
Sales Realisation
85%
Sales Boost
Delivered a substantial 85% increase in Lankan Tucker's business sales, a clear result of focused marketing strategies.
Stronger Engagement
181%
Deeper Connection
More than doubled the organic engagement rate from 1.40% to 3.94%, reflecting content that genuinely connects with the audience.
Paid Engagement Uplift
115%
Efficient Advertising
Elevated paid reach engagement from 4.7% to 10.12%, demonstrating an efficient use of paid advertising.
Our work with Lankan Tucker serves as a testament to how precise, strategic marketing can
directly translate into business growth and enhanced audience engagement.
capabilities are involved
in the Lankan Tucker
campaigns.
- Growth Strategies
- Data Strategy
- Motion Graphics
- Print Design
- Digital Graphics
- Website Design
- Marketing Planning
- Performance Marketing
- Video Marketing
- Social Marketing
- Email Marketing
- Measurement and Reporting
- Testing and Optimisation
- Advertising Management
- Content Production
- Photography
- Videography
- Website Management