Smart restaurant owners know that simply having the cheapest meal in town won’t guarantee a packed house with profit. In a crowded food scene, it’s the emotional appeal that truly draws customers in and keeps them coming back. Advertising expert Mark Khoder explains why.
- The Restaurant Choice Isn’t Just Rational:Diners consider atmosphere, ambience, social connection, and the intangible “feeling” of a place alongside price and menu.
- Emotional Ads = Memorable Moments: Ads that showcase mouth watering food, happy diners, and your unique vibe create the emotional hook that makes people say, “We have to try that place!”
- Brand Over Bargains:Emotional advertising builds your brand – trendy, cosy, family-friendly, etc. This creates loyalty that outlasts temporary discounts.
- Price Still Plays a Part:Don’t neglect the rational! Clear pricing and enticing offers are important, but only after you’ve established the emotional connection.
Conclusion:
The best restaurant ads are a delicious blend of emotional and rational elements. But remember, even the most captivating campaign won’t overcome a negative customer experience. Creating positive in-store moments is just as important as what you put in front of potential customers’ eyes!
