Bird’s Nest
Achieving Profit
Objectives at Bird’s Nest
Bird’s Nest, a restaurant with both Quick Service and full- service branches, had a clear set of objectives: increase foot traffic during the slower times post-lunch and dinner at the QSR “Bird’s Nest On The Go” branch, revamp their social image, and boost overall bookings at their full-service restaurant branches.
Our strategy was to offer affordable yet enticing experiences at the QSR branch and use high-quality food photography on social platforms to exhibit the delightful experiences awaiting diners at their full-service restaurants. This strategy culminated in the successful execution of various performance and brand response campaigns.
Bird’s Nest On The Go – Performance Campaigns
Our team at Your SocialChef worked in collaboration with Bird’s Nest to develop a series of 7-day offers. These offers,
materialised through a combination of photography, artwork, content distribution, web updates, email campaigns, social
and search ads, and in-store posters, were instrumental in transforming slow evenings into bustling dining experiences.
These campaigns were designed to benefit both the customers and Bird’s Nest. By imposing certain terms and
conditions, such as limits and obligatory drink purchases, we ensured an enjoyable experience that also turned a profit.
See the 7-day offers here.
Bird’s Nest – Brand
Response Campaigns
The brand response campaigns were designed to attract new patrons and encourage existing ones to discuss the
brand within their social circles. Through tantalising imagery of offerings like draught Asahi complemented
by chicken tenderloin skewers served with mayo and crunchy garlic, we sparked interest and conversation
about the myriad of culinary delights available at Bird’s Nest.
Several successful campaigns
can be viewed below:
Several successful campaigns
can be viewed below:
Product-specific campaign
Product-specific campaign
Concept campaign
Menu-category campaign
Through the effective execution of these customised strategies and creative campaigns,
Bird’s Nest accomplished its objectives – enhanced footfall during slow hours, improved
social image, and increased overall bookings.
performance campaigns
Video Content
Witness the vibrant action in these selected video contents.
Social content
Delve into a collection of compelling visuals from Bird’s Nest.
Food photography
Feast your eyes on some of our finest captures.
MOTION GRAPHICS
Dive into dynamic visuals with our top motion graphics for Bird’s Nest.
EMAIL CAMPAIGNS
Experience our distinct approach to email communication through these campaigns.
Effective Engagement, Sales Growth
FOLLOWER DOUBLING
102% 
Double Followers
Successfully grew Birds Nest’s followers and page likes by 101.9%, effectively doubling their digital audience.
SALES UPLIFT
17%
Sales Increased
Delivered a 17.21% increase in sales for Birds Nest, a direct testament to our focused marketing strategies.
ENGAGEMENT QUADRUPLED
335%
Reached x4
Elevated the paid reach engagement rate dramatically from 21.38% to 76.58%, indicating highly engaging and effective paid content.
Our combined efforts with Birds Nest clearly demonstrate the power of targeted
marketing in enhancing digital presence and directly contributing to sales growth.
capabilities are involved
in the bird’s nest
campaigns.
- Social and Influencer
Marketing - Paid Search (PPC)
Management
- Digital Transformation
- Growth Strategies
- Data Strategy
- Motion Graphics
- Print Design
- Digital Graphics
- Website Design
- Marketing Planning
- Performance Marketing
- Video Marketing
- Search Engine Optimisation
- Reputation Management
- Email Marketing
- Measurement and Reporting
- Testing and Optimisation
- Advertising Management
- Content Production
- Photography
- Videography
- Website Management