REVITALISING SOCIAL
MEDIA PRESENCE
FOR GAYLORD
Gaylord, under new ownership and management, aimed to renew and elevate its
social media presence. Our strategy to achieve this transformation centred around
creating a harmonious mix of engaging photo and video content, disseminated
through Gaylord’s various social channels. Here’s a closer look at what we
accomplished together.
Revitalising
Social Media
Presence for
Gaylord
Gaylord, under new ownership and management, aimed to renew and elevate its social media presence. Our strategy to achieve this transformation centred around creating a harmonious mix of engaging photo and video content, disseminated through Gaylord’s various social channels. Here’s a closer look at what we accomplished together.
Concept Campaign
We launched a vibrant, compelling campaign that effectively
communicated Gaylord’s refreshed identity and vision.
Bottomless
Brunch Campaign
To showcase Gaylord’s offerings, we designed and disseminated enticing
ad graphics for their bottomless brunch campaign, adding a new
dimension to their brand narrative.
Video content
From concept to production, we developed a series of engaging
video content that highlighted Gaylord’s offerings and
captured its unique brand ethos.
PHOTO CONTENT
High-quality, captivating photographs played a vital role in showcasing Gaylord’s revitalised
brand and offerings, creating a visually appealing and engaging social media presence.
PHOTO CONTENT
High-quality, captivating photographs played a vital role in showcasing Gaylord’s revitalised brand and offerings, creating a visually appealing and engaging social media presence.
SOARING DIGITAL INFLUENCE & SALES GROWTH
ASTOUNDING AUDIENCE EXPANSION
528.6%
Boosted Gaylord's followers and page likes by a remarkable 528.6%, significantly increasing their digital footprint.
ENHANCED ORGANIC ENGAGEMENT
5.69% to
8.9%
Elevated the organic engagement rate from 5.69% to 8.9%, ensuring content that resonates strongly with the audience.
IMPROVED PAID REACH EFFICIENCY
30.5% to
35.32%
Increased the paid reach engagement rate from 30.5% to 35.32%, demonstrating more effective paid advertising strategies.
SUBSTANTIAL SALES INCREASE
29.35%
Successfully drove a 29.35% increase in sales for Gaylord, underlining the direct impact of our targeted marketing efforts on their bottom line.
Our strategic approach with Gaylord has led to significant digital audience growth and a
notable rise in sales, reflecting the effectiveness of our comprehensive marketing strategies.