Spicing Up Melbourne’s
Brunch Scene with
Leveraging the growing interest in Sri Lankan food and street food culture among Australians, especially given that Sri Lanka was a top travel destination at that time, we positioned Lankan Tucker’s offerings as the perfect addition to the Melbourne brunch scene. The results were astounding, leading to an impressive 85% business growth.
Discover the best of Sri Lanka” and
“Innovating Sri Lankan Food:
These brand response campaigns successfully positioned Lankan Tucker in the Melbourne
brunch landscape and generated substantial brand awareness. The campaigns led to consistent
foot traffic and significant social media buzz around the brand.
Product Development Campaigns:
The Turmeric French toast special, Upside down pineapple special, and Milo waffles special were all
part of our strategic marketing initiatives, resonating with the tagline “Innovating Sri Lankan Food”.
Special Night Events
Events like the Sticky ribs and chicken wings night were special treats for the customers, creating enjoyable experiences around Lankan Tucker’s offerings.
Supersized Hopper Campaign
A genius idea to supersize a popular menu item, the hopper, resulted in significant buzz and foot traffic from all over the state.
Buriyani Burrito Special
The popularity of this special item generated an instant fan community, ultimately leading to its addition as a permanent menu item.
Apart from these campaigns, our team produced a range of video content, motion graphics,
and photographic content, all contributing to a robust and effective marketing strategy.
Discover Lankan Tucker’s enchanting video content in our carefully curated gallery.
Dive into their culinary world through these select motion graphics.
We have captured the essence of Lankan Tucker’s exotic dishes through our lenses.
Through the seamless execution of our tailored strategies and innovative campaigns, we successfully met Lankan Tucker’s objectives. Our efforts led to an astounding 85% business growth within 3-6 months, significantly enhancing footfall and creating a buzz on social media. This digital visibility connected Lankan Tucker with new audiences, underscoring its unique position in Melbourne’s brunch scene.
capabilities are involved
in the Lankan Tucker
- Growth Strategies
- Data Strategy
- Motion Graphics
- Print Design
- Digital Graphics
- Website Design
- Marketing Planning
- Performance Marketing
- Video Marketing
- Social Marketing
- Email Marketing
- Measurement and Reporting
- Testing and Optimisation
- Advertising Management
- Content Production
- Website Management