YASSAS, a flourishing restaurant brand, sought to penetrate deeper into the market, aiming to attract new customers and re-engage existing ones across its venues. The primary objectives centred around increasing market penetration and boosting customer loyalty.

To realise these objectives, we embarked on a multi-faceted social media strategy encompassing brand response campaigns. These campaigns spanned an array of 
topics, including brand concept, takeaways, functions, product-specific campaigns, and performance campaigns. Part of the performance campaigns was the introduction of new products and the implementation of special offers, like the popular ‘bottomless’ offer.