YASSAS
Enhancing Brand
Engagement through
Multi-Campaign Social
Media Strategy for YASSAS
YASSAS, a flourishing restaurant brand, sought to penetrate deeper into the market, aiming to attract new customers 
and re-engage existing ones across its venues. The primary objectives centred around increasing market penetration 
and boosting customer loyalty.
To realise these objectives, we embarked on a multi-faceted social media strategy encompassing brand response campaigns. These campaigns spanned an array of topics, including brand concept, takeaways, functions, product-specific campaigns, and performance campaigns. Part of 
the performance campaigns was the introduction of new products and the implementation of special offers, like the popular ‘bottomless’ offer.
YASSAS SOCIAL MEDIA CAMPAIGNS
We executed numerous campaigns targeting different aspects of YASSAS offerings. Each
campaign was tailor-made to appeal to different customer segments and meet specific objectives.
VIDEO CONTENT
We produced compelling video content that effectively communicated YASSAS brand messages.
MOTION GRAPHICS
Motion graphics played a significant role in capturing user attention and driving message retention.
SOCIAL CONTENT
High-quality photographic content was vital in showcasing YASSAS offerings
capabilities are involved
in the YASSAS account
- Growth Strategies
- Motion Graphics
- Menu Design
- Digital Graphics
- Marketing Planning
- Performance Marketing
- Social Media Marketing
- Testing and Optimisation
- Advertising Management
- Content Production
- Photography
- Videography
- Website Management