Boost Your Restaurant’s Sales Sustainably: Better Strategies
Than Price Promotions

Here’s what you need to know:

• Price promotions may seem like a quick fix, but they are not the best strategy for sustainable
  growth. While they can increase sales, they often attract customers who would have bought
  from you anyway, and sales instantly drop back to their normal level once the promotion ends.
• Instead, focus on sustainable growth strategies, such as improving your short-term and
  long-term marketing efforts, providing exceptional customer service, or offering unique
  dining experiences.
• For restaurants, it’s important to focus on increasing brand recognition and availability.
  This can be achieved by improving distribution, targeting light buyers, and creating
  unique brand assets.
• Advertising should not solely rely on price promotions to increase sales. Instead, it should build
  a reputation and emotional connection with customers. Effective advertising can help
  differentiate the restaurant from its competitors, build brand loyalty, and create a positive
  association with the restaurant’s products or services.
• It’s important to balance short-term sales activation “like chef specials, special nights, events”
  with long-term brand building “brand advertising, brand awareness”, as focusing too much on
  short-term sales can hurt your restaurant’s long-term growth potential.