Boosting Restaurant Advertising
Boosting Restaurant Advertising: Harnessing Distinctive Memory & Expansion
McDonald’s doesn’t just sell food—it sells memories. Its advertising strategy
focuses on creating a distinct memory structure that links the brand to joy,
family, and childhood.
McDonald’s memorable campaigns featuring Happy Meals and Ronald
McDonald have made the brand synonymous with fun and family. This
unique memory structure evokes nostalgia and familiarity.
By continually opening new locations, McDonald’s extends its physical reach
and amplifies its marketing effectiveness.
McDonald’s marketing is designed to be omnipresent—physically and mentally.
This approach ensures that McDonald’s is always within easy reach.
Investing in market-based assets like mental and physical availability can
dramatically enhance a brand’s appeal. It’s not just about spending more on
advertising but building assets that boost brand resonance. McDonald’s has
mastered this, leveraging its unique memory structure and continual expansion
to create a lasting impact.
Mark Khoder Insights:
memories linked to joy and togetherness. By expanding their
physical presence, they’re reaching more people, building a loyal
customer base eager for more of the McDonald’s experience.
We love working with Mark from YSC who has helped
us map and plan the growth strategy of our burger
store in Gippsland, resulting in an incredible increase
in sales within the very first month! We are looking
forward to continuing to grow our burger store with
the support of Mark and his team at Your SocialChef.
Ally Cruickshank
