Brainstorming New Culinary Products That Align with Your Values and Excite Customers

1. Start with your culinary values and brand identity to guide your brainstorming process.
2. Consider your unique culinary perspective and the values that drive your cooking.
3. Think about what sets your brand apart from others in the market.
4. Consider current food trends and customer preferences, but don’t be limited by them.
5. Look for inspiration from your surroundings, such as local ingredients or cultural influences.
6. Use ingredients that are locally sourced and in season.
7. Experiment with cultural influences and traditional dishes.
8. Experiment with different flavour combinations, textures, and presentations to create a unique and memorable product.
9. Test and refine your product through tasting sessions and feedback from customers and staff.
10. Continuously evaluate and improve your product to ensure it aligns with your culinary values and meets the needs and preferences of your target audience.

Practical actionable example: Let’s say you’re a chef known for your innovative dessert creations.
You start your new product brainstorming by considering your brand identity and culinary values,
which focus on using locally sourced, high-quality ingredients to create unique flavour
combinations. You then research current food trends and discover that vegan desserts are
becoming increasingly popular.

Drawing inspiration from your surroundings, you experiment with using local ingredients like
avocado and coconut milk to create a vegan avocado-lime tart. You test the tart with a focus group
of customers and staff, refining the recipe based on their feedback. Finally, you launch the tart as a
limited-time offering in your restaurant, promoting it on social media and in local food publications.

The unique combination of flavours and the vegan twist make the tart a hit with customers, who
rave about it on social media and return to the restaurant to try it again. You continue to evaluate
and improve the tart, incorporating customer feedback to ensure it aligns with your culinary values
and meets the needs and preferences of your target audience.