Looking to boost customer engagement and loyalty for your restaurant? Involve your
customers in the process of creating a new menu item to generate excitement and interest
around your brand.
For example, a burger brand would invite customers to create their own burger recipes and
submit them for a chance to have their burger added to the menu at the brand location.
Here’s how it works:
- Customers are invited to submit their own burger recipes on the burger brand’s website
during the submission period.
- A panel of judges evaluated the submissions and selected the top five burgers based
on creativity, taste, and overall appeal.
- The top five burgers are then featured on the burger brand’s menu at select locations for a
limited time, and customers were invited to try them and vote for their favourites.
- The burger with the most votes is added to the menu at all burger brand’s locations for a
The competition would be promoted through social media, email marketing, and in-store
signage to encourage customer participation and engagement with the brand.
So, why not give your customers the chance to showcase their creativity and help shape your
menu? With a “menu showdown” campaign, you can engage your customers, generate buzz
and sales, and strengthen your brand in the process.
Mark Khoder says: